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Your numbers, your assumptions

Ad budget calculator

Work back from what a customer is worth to a monthly budget, then see the clicks and impressions that budget implies. Change every assumption to match your account.

What is a customer worth?
Your assumptions (use your own account data if you have it)

How it works

Your break-even cost per customer is the order value times the margin. The target is the share of that you are willing to spend. Budget is target cost times the number of customers you want. Separately, your CPM, click-through and conversion rate imply a likely cost per customer; if it is higher than your target, improve creative or landing pages before increasing spend. The starting assumptions are examples only. Read ad metrics explained.