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How to plan a content calendar

By N8 Media · Updated · How we work

How to plan a content calendar

A content calendar is not about posting more. It is about never wondering what to post.

1. Pick three to five content pillars

Themes you can talk about forever: for example, how we work, customer stories, tips, products, behind the scenes.

2. Set a rhythm

Decide how often each channel gets a post. Write it down as a weekly pattern, such as Monday tip, Wednesday product, Friday behind the scenes.

3. Batch production

Plan a month at a time, then shoot and write in one or two sessions.

4. Leave gaps

Keep about one slot in five free for news, trends and replies to comments.

5. Review monthly

Look at what was saved, shared and clicked. Do more of that.

Download our content calendar printable.

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